DEALERSHIP
WEB SITE PRIVACY POLICY
Pounding Mill Ford's policy is to respect and protect the privacy of its users and recognize the importance of protecting the personal information it collects about its users. Pounding Mill Ford would like to assure its users that this privacy policy meets the requirements of the various privacy laws and regulations, including, without limitation, the Children’s Online Privacy Protection Act of 1998.
YOUR USER INFORMATION
All personal information
collected at www. E-ZAutomobileLoans.net (the “Web Site”) by Pounding
Mill Ford and/or its parents, affiliates, subsidiaries, affiliated companies
and/or promotional partners or agencies (collectively, "Pounding Mill
Ford") will be utilized primarily for internal purposes with the goal of
enhancing the user’s online experience.
Pounding Mill Ford collects
information in several ways including, without limitation, primarily the
following:
(1) Some personal information is
gathered when you register to participate in or receive information via
electronic mail or otherwise about: automobiles in general, your automobile,
automobile insurance, general and personal automobile maintenance, general and
personal finance, general and personal credit, automobile dealerships, quotes,
research, statistics, advice, Web sites, games, contests, sweepstakes,
promotional events and/or any other event that takes place on the Web
Site. During such registration, Pounding
Mill Ford may ask for information such as, without limitation, a user’s
name, electronic mail address, birth date, gender, zip code and country, and
other optional information that may be particular to that registration
process;
(2) Pounding Mill Ford collects
information on its users’ demographics, interests and behavior based on
the information provided to Pounding Mill Ford from the registration described
in (1) above, from Pounding Mill Ford's server log files, from surveys, from
cookies (see below) and from IP addresses (see below). Pounding Mill Ford does this to better
understand and serve its users. This
collected information/research is generally compiled and analyzed on an
aggregated basis;
(3) For reasons such as improving
personalization of Pounding Mill Ford's service, Pounding Mill Ford might
collect information about its users from other sources and add it to Pounding
Mill Ford's account information; and
(4) Pounding Mill Ford also sometimes
collects updated delivery and address information from its shippers or other
sources so that Pounding Mill Ford can correct its
records and deliver or communicate more easily.
Pounding Mill Ford uses
and/or discloses collected information in several ways, including, without
limitation, primarily the following:
(1) Pounding Mill Ford may use
electronic mail addresses or other personally identifiable information to
contact users who directly communicate with Pounding Mill Ford, to, among other
things, fulfill prizes, track/verify compliance with Pounding Mill Ford
policies as well as federal, state, local and other laws, and/or to solicit
editorial comments and feedback. For
example, Pounding Mill Ford may use such information
to notify users that they have won a game, contest or sweepstakes or to provide
a requested electronic mail newsletter or provide other requested
information;
(2) Pounding Mill Ford may match aggregated
user information with third party data in order to better serve the interests
of its users;
(3) Pounding Mill Ford may disclose
aggregated user statistics in order to describe Pounding Mill Ford's services
to prospective partners, advertisers and third parties and for other lawful
purposes, in order to, among other things, make better alliances and provide a
better user experience on the Web Site;
(4) Pounding Mill Ford may use a
user’s personally identifiable information for editorial purposes. For example, Pounding
Mill Ford may use information provided by a user to Pounding Mill Ford as part
of an online survey conducted by Pounding Mill Ford;
(5) Unless a user tells Pounding Mill
Ford that he/she would prefer not to receive electronic mail from Pounding Mill
Ford, Pounding Mill Ford may use collected personal information to send you
electronic mail about Pounding Mill Ford's and/or other companies’
products, promotions or services. A user
may choose not to provide certain information, but then that user might not be
able to take advantage of many of Pounding Mill Ford's
features;
(6) In some instances, collected
personal information may also be used by Pounding Mill Ford for additional
marketing and promotional purposes relating to the Web Site or other properties;
(7) Pounding Mill Ford may use cookies
and IP addresses as set forth in more detail below; and
(8) Pounding Mill Ford may disclose user information to third parties when Pounding Mill Ford has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) Pounding Mill Ford's rights or property, other Web Site users, or anyone else that could be harmed by such activities. Pounding Mill Ford may disclose user information when Pounding Mill Ford believes in good faith that the law requires it.
Pounding Mill Ford may use agents to
carry out its activities:
Pounding Mill Ford may employ other
companies and individuals to perform functions on its behalf. Examples include, without limitation,
fulfilling orders, sending postal mail and electronic mail, removing repetitive
information from customer lists, analyzing data, providing marketing assistance,
delivering packages and providing customer service. They may have access to personal information
needed to perform their functions, but may not use it for other purposes.
Other than as set forth above, it is
Pounding Mill Ford's current policy not to share any
personally identifiable information provided by users with other third parties,
unless specified at the time of collection or with the user’s consent.
NOTICE:
Click here for important information about
safe surfing from the Federal Trade Commission.
LINKS
Users should be aware that when they are on any portion of the Web Site, they
could be directed to other Web sites and/or Online
materials that are beyond Pounding Mill Ford's control. There are links to
other Web sites from this Web Site that take users outside Pounding
Mill Ford's service. For example, if users "click" on a banner
advertisement, the "click" takes users off the Web Site. This
includes links from advertisers, sponsors, and partners that may include Pounding Mill Ford's logo as part of a co-branding
agreement. These other Web sites may send their own cookies to users, collect
data, or solicit personal information and have their own privacy policies. To ensure the protection of its users’
privacy while on the Web Site, Pounding Mill Ford will make an effort to
provide a notice and a link to this privacy policy on all pages where
personally identifying information is collected.
Users should keep in mind that whenever they give out personal information
Online – for example, via message boards or chat rooms – that
information could be collected and used by people that users do not know. While
Pounding Mill Ford strives to protect users’ personal information and
privacy, Pounding Mill Ford cannot guarantee the
security of any information users disclose Online, and users do so at their own
risk.
Pounding Mill Ford's policy does not extend to anything that is inherent in the
operation of the Internet or any Online technology, and therefore beyond Pounding
Mill Ford's control, and is not to be applied in any manner contrary to
applicable law or governmental regulation.
Pounding Mill Ford DOES NOT KNOWINGLY COLLECT INFORMATION FROM CHILDREN
THIRTEEN (13) YEARS OF AGE OR YOUNGER.
Pounding Mill Ford does not knowingly collect information from children
thirteen (13) years of age or younger.
If you are under thirteen (13), do not send any information about
yourself to Pounding Mill Ford, including, information
like your name, address and/or electronic mail address. Pounding Mill Ford encourages parents and
guardians to spend time online with their children and to supervise their
children’s activities on Pounding Mill Ford's
sites. Pounding Mill Ford alerts parents that this Web Site features content
exploring mature themes not appropriate for children. This Web Site is not a
Web site directed to children under the age of 13. Pounding Mill Ford suggests
that parents consider using parental control tools available from Online
services and software manufacturers that may help ensure a child friendly
Online environment and help direct their children to suitable, child-oriented
Web sites. Further, Pounding Mill Ford request that all users
to the Web Site that are under the age of 13 not disclose or provide any
personal information on this Web Site.
In the event that Pounding Mill Ford discovers
that a child under the age of 13 has provided Pounding Mill Ford with his or
her personal information, Pounding Mill Ford will immediately delete the
child’s personal information from its system.
Because Pounding Mill Ford does not knowingly collect such information, Pounding
Mill Ford does not knowingly provide any personally identifying information
from its users under 13 years of age, regardless of
its source, to any third party for any purpose whatsoever. Pounding Mill Ford also does not knowingly
allow users under 13 years of age to be listed in any member directory or to
receive direct marketing communications from Pounding Mill Ford or to be sent
third-party offers.
USE OF COOKIES
Cookies are pieces of information that a Web site transfers to an
individual’s hard drive for record-keeping purposes. Cookies make
Web-surfing easier for the user by saving the user’s preferences while
the user is at the Web Site. Pounding Mill Ford never saves passwords or credit
card information in cookies.
By showing how and when users use a Web site, cookies help Pounding
Mill Ford see which areas are popular and which are not. Many improvements and updates to this Web
Site are based on such data as total number of users and pages viewed. This
information is most easily tracked with cookies. Pounding Mill Ford uses the
information from cookies to provide services better tailored to this Web
Site’s users.
Most browsers are initially set up to accept cookies. You can reset your
browser to refuse all cookies or indicate when a cookie is being sent.
USE OF IP ADDRESSES
An IP address is a number that’s automatically
assigned to your computer whenever you’re surfing the Web. Web servers – the big computers that "serve up" Web
pages – automatically identify your computer by its IP address.
Pounding Mill Ford may collect IP addresses for the purposes of system
administration, to report aggregate information to our advertisers, and to
audit the use of our site. When users request pages from this Web Site, our
servers log the users’ IP addresses. Pounding Mill Ford does not normally
link IP addresses to anything personally identifiable, which means that a
user’s session will be logged but the user remains anonymous to us. Pounding
Mill Ford can and will use IP addresses to identify a user when Pounding Mill
Ford feels it is necessary to enforce compliance with our house rules, terms of
service, any law or regulation or to protect our service, Web Site, customers,
or others.
Some services within the Web Site, such as certain message boards, may display
IP addresses along with the message poster’s name and message. Please review each service prior to use and only use those that
disclose information you are comfortable with sharing.
SECURITY
The importance of privacy and
security for all personally identifiable information associated with users is
of utmost concern to Pounding Mill Ford. Pounding Mill
Ford exercises great care in providing secure transmission of users’
information from the users’ personal computer to Pounding
Mill Ford's servers. Unfortunately, no data transmission over the Internet can
be guaranteed to be 100% secure. As a result, while Pounding Mill Ford strives
to protect users personal information, Pounding Mill Ford cannot ensure or
warrant the security of any information users transmit to Pounding Mill Ford or
from Pounding Mill Ford's Online products or services, and users do so at their
own risk. Once Pounding Mill Ford receives users’ transmission, Pounding
Mill Ford makes its best effort to ensure the transmission’s security on Pounding
Mill Ford's systems. If credit card information is transmitted, Pounding Mill Ford uses industry standard, SSL (secure
socket layer) encryption.
ACCEPTANCE OF TERMS
By using this Web Site, users assent to this privacy policy. If users do not agree to this privacy policy, users must not use this or any of Pounding Mill Ford's Web sites. Pounding Mill Ford reserves the right to modify, alter or otherwise update this privacy policy at any time, so users are encouraged to review this policy from time to time. Users’ continued use of this Web Site following the posting of changes to these terms will mean users’ acceptance of those changes.